How on earth do you come up with a digital strategy for your organisation? Where do you start? What do you focus on? And will it be out of date by next week?! 

Building a digital strategy can feel like conducting a science experiment – there’s countless variables, unexpected reactions and the occasional explosion. After years in the digital lab, we can tell you that there’s no “one-size-fits-all” formula. Instead, we focus on tailoring digital strategies to achieve their perfect reaction for organisations. 

Follow our 5 steps to refine your tailored digital strategy. 

1. Assess your position  

Start by taking a step back and thinking about where you currently stand.  

Identify your digital strengths, weaknesses and opportunities. Consider how well you really know your audience – what do they like, dislike, and how do they want to engage with your brand? 

Looking at your social media insights and Google Analytics can help you make honest conclusions. 

2. Research your competitors 

Remember the saying keep your friends close, but your enemies closer? Keeping tabs on your competitors is a smart move – as it allows you to assess their performance and consider how you measure up.  

Consider their online presence – what digital platforms are they using, and which are the most successful? How do their audience engage with them and what content do they interact with the most? How does their website compare to yours? 

The goal here isn’t to copy your competitors, but to learn, adapt and improve. This allows you to make more informed strategic decisions and keep you ahead of the game. 

3. Set your goals  

Once you’ve assessed where you (and your competitors) stand, it’s time to set goals to guide your strategy.  

Think about what you want to achieve, this could be a stronger social media presence, a more user-friendly website or increasing website traffic through creating engaging content. The key is to make your goals as specific as possible to ensure they’re achievable and measurable.   

We can help make sense of your research and craft key objectives that ensure your efforts are aligned with your overall business objectives. 

4. Measure success 

Now it’s time to check that your hard work is paying off. We’ll help you track your progress and measure success using tools like Google Analytics, social media insights, and other performance metrics to ensure you stay on track. 

Regularly reviewing results, spotting areas for improvement and adjusting your approach is key to ensuring that everything is moving in the right direction. 

5. Account for challenges 

Creating a digital strategy isn’t always straightforward. You might run into budget constraints, resistance from stakeholders, or battle with tech that’s stuck in the past.  

We’ll help you spot these hurdles early, so you can tackle them head-on and craft a strategy that’s set up for success. 

Whether you’re starting a digital marketing strategy from scratch or refining your current approach, our team at MMD is here to support you. Reach out to us today to start building a strategy that works for your business – call us on (0)118 380 0131or email us at [email protected].