Social Media is one of the fastest moving marketing channels available to organisations. With so many platforms to choose from, and new ones seemingly coming to the fore every day, the risk of spending money in the wrong place or being inefficient with your budget is high.
Where social media has the edge on other digital marketing channels is the ability to directly target people based on a very narrow set of criteria, so understanding your audience is critical.
Our approach to social media marketing is similar to the rest of our digital marketing skills – we make sure the strategy is joined up with all the other marketing channels and that we’re targeting the appropriate people with the correct messaging to get the best ROI.
Whether it’s simply promoting your own content, building paid social media advertising campaigns, engaging with influencers or managing your social posts, our team will ensure your campaigns are working in harmony with your digital strategy.
For more information about social media marketing can help your organisation, please get in touch with us.